AESTHETICALLY QUESTIONABLE
2018
THE BRIEF
In my Master of Graphic Design Seminar course, we designed our essays as typographic artifacts. I examined design's shift to from comprehensive grid systems to chaotic experimentation, as Postmodernists fought to re-evaluate Swiss methodologies. I wanted my broadsides to demonstrate Postmodernist design aesthetics and practices without becoming a parody.
THE SOLUTION
I designed the broadsides without a grid which helped me think compositionally rather than systematically. The process was freeing; I often outlined type and scaled it to the size I wanted. Type became imagery to me and I was excited to see a visual hierarchy emerge organically.
Collage of work designed by April Greiman, Katherine McCoy and the Cranbrook Academy of Art, and Wolfgang Weingart
