© 2019 by Jessye Holmgren-Sidell.

AESTHETICALLY QUESTIONABLE

2018

THE BRIEF

In my Master of Graphic Design Seminar course, we designed our essays as typographic artifacts. I examined design's shift to from comprehensive grid systems to chaotic experimentation, as Postmodernists fought to re-evaluate Swiss methodologies. I wanted my broadsides to demonstrate Postmodernist design aesthetics and practices without becoming a parody.

THE SOLUTION

I designed the broadsides without a grid which helped me think compositionally rather than systematically. The process was freeing; I often outlined type and scaled it to the size I wanted. Type became imagery to me and I was excited to see a visual hierarchy emerge organically.

AestheticallyQuestionable.jpg
AestheticallyQuestionable2.jpg
AestheticallyQuestionablePoster2.jpg
AestheticallyQuestionablePoster.jpg

Collage of work designed by April Greiman, Katherine McCoy and the Cranbrook Academy of Art, and Wolfgang Weingart

AestheticallyQuestionable5.jpg