Exhibition Design, Wayfinding, Branding
In partnership with Eden Faulkner and under the guidance of Victoria Chi, I helped develop a branding and wayfinding system for Invisible Worlds, an exhibition in downtown Raleigh. Invisible Worlds showcased collaborations between NC State University scientists and designers and The Leading Strand, bringing the unseen into focus through science-based art installations.
We wanted our visual system to look modern, but still organic. Eden Faulkner and I referenced topography, tree rings, and outer space when developing our imagery. We then used a combination of traditional and digital medias to make the final components.
Primary promotional image for Invisible Worlds designed by Eden Faulkner and Jessye Holmgren-Sidell
NC State University
The Leading Strand
Using the visual system Eden and I developed for the primary promotional image, I created the signage and promotional imagery for three installations. Each image abstractly represents the science behind the exhibition pieces.