© 2019 by Jessye Holmgren-Sidell.

BREAKING A MOLD

2018

THE BRIEF

In my Master of Graphic Design Seminar course, we designed our essays as typographic artifacts. In my writing, I had discussed how designers "broke the mold" over the course of history. My main focus was Modernist design movements, so I wanted to take elements of Modernist typography and deconstruct, "break," and reassemble them. 

THE SOLUTION

Reading this booklet should be an experience. I played with paper sizing and texture to convey meaning. Designers constantly take from and build on each others' work, so I used velum to print design examples. When layered together in the bound booklet, the reader looks through a clouded historical lens where one piece from a specific movement bleeds into another. 

Readers remove the booklet sleeve to "break" the mold