© 2019 by Jessye Holmgren-Sidell.

In 2017, I was a UX / Visual Design intern at Ipreo. Below is an overview of the projects I completed during the internship.

INTERNAL VISUAL SYSTEM

THE BRIEF

I was tasked with creating a visual system that showcased Ipreo's brand across multiple platforms, including their online login page, PowerPoint decks,
and infographics.

THE SOLUTION

Final Image - Version 1

 For headers, bullet points, and page dividers

Final Image - Version 2

For decorative imagery with no type

Final Image - Version 3

For infographics and displaying text

Ipreo is a financial services company that powers the networks that connect capital to ideas. I wanted to create a theme that reflected the company's tagline, with an intricate "network" of intersecting points in their trademark navy and sky blue color palette. After many iterations, the resulting image was a low-poly abstracted landscape that could be adapted for different platforms.

The theme applied to Ipreo's login interface, conveying the companies message and statistics

The theme applied to an infographic I designed

The theme applied to PowerPoint deck graphics

THE PROCESS

Iterations

I played with contrast to increase potential readability. I also considered incorporating a skyline, as Ipreo is located in cities across the globe.

Progression to Final Image

I designed the constellation pattern to visually imply the connection of capital and ideas. I first selected a photo that could be abstracted and mimicked Ipreo's color scheme, then mapped out the line out and filled the vector triangles.

CUI MOBILE APPLICATION

THE BRIEF

I was asked to create conversational user interface mobile application for Ipreo's clients from the ground up. 

THE SOLUTION

The app allows buyers and sellers to send out event invitations to clients using voice commands while on-the-go. Users can choose to receive notifications when clients open their respective invitations and then use the calendar feature to schedule appointment times.

THE PROCESS

Whiteboarding

Using company's personas, I mapped out how about how the app screens would flow, layout ideas, and additional features.

Progression to Final Interface Design

Taskflow

I grouped my iterations by version. Every time I received feedback, I created a new version. There ended up being 10. My task flow is laid out linearly, so that I can scroll through screens quickly

THE FINAL INTERFACE

Home screen notifications

Top client targets screen

Top client targets screen -

drop down

Top targets screen -
voice command, attachment

Top targets screen - voice command, confirmation

Top targets screen -
voice command, sent invitation

Home screen notifications

Home screen notifications

Home screen notifications

BRAND GUIDELINES REDESIGN

THE BRIEF

I was tasked with re-designing and updating Ipreo's employee brand guidelines, including how to use the company's logo variations, color palette, and typography.

THE SOLUTION